There are a few websites out there that allow you to understand your competition and who is linking to them. This is often referred to as backlink information.
Backlinks are hyperlinks on other website or blogs that point to your website. Search Engines like Google use backlink data as part of their equation for ranking websites and pages.
http://www.Ahrefs.com
http://www.SEOSpyglass
http://www.Majesticseo.com
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