Showing posts with label Not Provided. Show all posts
Showing posts with label Not Provided. Show all posts

Friday, June 8, 2012

Overcoming Google's "Not Provided"

Recently I learned via the Warrior's Forum how to semi-overcome the problem with Google Analytic's new "Not Provided" issue.  Now of course this isn't the ultimate fix, but it sure helps tell you where the "Not Provided" traffic is going.

Steps to track "Not Provided"

  1. Open Google Analytics and Select the Website in Question
  2. Select Traffic Sources --> Sources --> Search --> Organic
  3. Add a second dimension by clicking the [second dimension] button
  4. Select Traffic Sources --> Landing Page
  5. Add the search Not Provided in the search box and click return (this will filter all the other keywords)
You should now see the "Not Provided" with the accompanying landing page.   You still don't have the actual keyword used, but this will at least give you a better understanding of where people are going.

Google Analytics Not Provided

Keywords Be Gone!

Google in it's infinite wisdom decided to block organic keyword information from being displayed aka "Not Provided" in Google Analytics. 

Last year Google began encrypting search queries with SSL - Secure Sockets Layer as the default for users who are logged into their Google products like Gmail, Google Analytics, Google AdWords, Google+...

Google estimated that this would be under 10% of Organic searches.  This has resulted much more keyword data being omitted from displayed in Google Analytics.

Well I can tell you that at least for me it is already at 20% and climbing.  If Google+ grabs hold and people really start using it, that number will grow drastically.