Long Tail Keywords

A “Long Tail Keyword” is a set of keywords grouped together to form a phrase.  The opposite of these long tailed keywords are Head Terms, which are short, phases such as "Weight Lifting" or "Hula Hooping". 

In general, Long Tail Keywords consist of between three to five words and should be relevant to your site or the article being written. The advantage of using a Long Tailed Keyword approach is there isn't as much competition, thus it is easier to rank for.  When coming up with these longer keywords, make sure they are relevant to your website and niche.

Since Long Tail Keywords are highly specific, and draw less traffic, they tend to draw more quality hits to an article or page, which leads in more conversions if products are being sold.